So, I'm a bit surprised to hear the the Where 2.0 conference is for geo hackers, as Nat recently posted on the O'Reilly blog. At ETech05 in March he was in the IRC channel when they announced Where 2.0, and he wrote that they're trying to avoid the geo-hackers and go for the geo-companies (which aren't totally separate sets, I realize). He wrote that "it's not a technologist conference" and if you look at the list of speakers it doesn't inspire confidence that there will be much in the way of interest for GIS or social map geeks working outside of corporations. Also, registration costs are well beyond what an individual will pay.
Here is the IRC log from #ETech (gnat is Nat):
[9:47:08] gnat: so the premise of the where conference is that cheap location hardware, mature location manipulation technology, and maturity of the basic maps from NavTeq and TeleAtlas means location tech is now in reach of every company. we cover what you do for any business (logistics, business analytics) and how to make a new business (local search, mobile tech, telematics, cool mergers of online and physical worlds like amazon's pick up in store)
[9:47:11] crysflame: gnat!
[9:47:54] TrevorFSmith: gnat: I'm so very pleased about Where.
[9:47:55] gnat: crysflame!
[9:47:56] jbond: This seat is getting hard.
[9:48:17] marksimpkins: back again, new and improved
[9:48:54] gnat: trevor: I'm glad to hear that. It's been hell for me to get up to speed :)
[9:49:31] TrevorFSmith: gnat: You know about the geowankers list?
[9:49:46] mikel_maron: hi mark, trevor!
[9:49:56] MattJones: gnat: Where++
[9:49:58] TrevorFSmith: Hi, Mikel.
[9:49:58] gnat: Trevor: I do, but I've deliberately steered clear. I don't want wank. This has to appeal to businesspeople, it's not a technologist conference.
[9:50:14] Knekk: Morning
[9:50:15] TrevorFSmith: gnat: But you know we'll come, anyway. :-)
[9:50:24] Knekk: KevinMarks: morning
[9:50:29] gnat: Trevor: so I want to pick brains one-on-one rather than running the risk of being seduced by the geowankers and end up filling th eprogram with RDF semantic map talks :)
[9:50:40] gnat: Trevor: I just hope you won't throw tomatoes :)
[9:50:42] rich_gib2on: that was harsh :-)
[9:50:58] mikel_maron: how will where work? is it accepting presentation proposals? or not that kinda thing?
[9:51:05] TrevorFSmith: gnat: Oh, that's only some of us. Or, rather, that's only some of us all of the time.
[9:51:08] MattJones: gnat : there's a whole other bunch of people as an audience apart from technologists and business people: designers... :-)
[9:51:25] crysflame: gnat: the next time you get to san francisco, find me and say hi :) i work/live here now.
[9:51:30] marksimpkins: gnat: civic uses of location information, we are doing stuff on bike crime ..
[9:51:51] TrevorFSmith: gnat: How about a BOF about Where for interested ETech folks?
[9:52:20] ChrisDodo: there's probably 10 designers here!
[9:52:20] gnat: mike: the CFP will go out in early april
[9:52:20] gnat: mike: redact that
[9:52:20] gnat: no CFP
[9:52:20] gnat: I'm building the program with Dave Sonnen, a GIS guy who goes way back.
[9:52:31] gnat: So you need to bend my ear if you have things that you think should be on the program.
(That's the straight dope from the IRC channel, though for clarity I edited out the system messages about who was joining and leaving)